It’s all about Beer!

Beiber sips beer

Beiber sips beer

If you’re anywhere in the world grabbing a beer after work today, chances are it’s made by one of four companies or their collaborators.

According to a report on Tuesday from Bank of America Merrill Lynch, Anheuser­Busch InBev, SABMiller, Heineken, and Carlsberg together produce about half of the world’s beer.

This enormous market stake comes after 15 years of what the analysts call “massive industry consolidation.” The consolidation has been quite fast.

In 2004 the industry’s top 10 brewers controlled 51% of the market volume. By 2014, 47% of the market was held by just 4 companies.

In other words, the top 4 companies today control nearly as much market volume as the top 10 companies did just a decade ago. Furthermore, BAML says that these 4 companies control about 74%, of the industry’s $33 billion global profits.

These 4 companies have a staggering amount of global, regional and local brands, as well as a large number of joint ventures and minority stakes in other brewing companies.

Interestingly, each company is also a major player in the soft drink industry, with each owning Coca Cola and/or Pepsi franchises in various countries across Europe, Africa, and Latin America.

The top brewers of the world are going into partnerships and coming up with newer products to woo the consumers. They are also selling more expensive and softer products to the young generation in India.

 

However, they are facing a lot of regulations as well as the might of United Breweries Limited that owns Kingfisher, which is one of the top beer brands in India. Euromonitor International expects the market for beers in India to increase to 9 billion dollars from 2016.

At present the market is valued around 4.5 billion dollars. So far United Breweries have been able to defeat all new comers. From 2011 they have also started to market Heineken beer so that they have more options against their international competitors. The alterations in state rules have meant that SABMiller, based out of London, has seen its market share go down.

Top Beer Brands in India

 

Heineken

Heineken is one of the best beer brands across the world. It can be regarded as a pale lager variety that has 5% alcohol. It has been in existence since 1873 and is manufactured by a Dutch company named Heineken International. It is made from barley malts, purified water, yeast, and hops. The beer is also pretty famous in US, Middle East, and Australia and is processed in 71 countries around the world.

Budweiser

Budweiser too has 5% alcohol content. It is an American type of lager that is produced by Anheuser-Busch InBev, which is a major Brazilian-Belgian beer organization. The brand was introduced by Adolphus Busch during 1876. It comprises 30% rice along with barley malt, and hops and is one of the top sellers in the US. It is produced globally and available as both packaged and draught. It is rather light and less bitter, which is why it is regarded as refreshment by users.

Guinness

Guinness is a well known Irish dry stout that was made for the first time at Arthur Guinness’ brewery in Dublin. It is one of the leading global beer brands, is manufactured in approximately 60 countries and can be bought at more than 100 countries. It has 4.2% alcohol content and sells 850 million liters every year. A special aspect of this beverage is the burnt taste that comes from using unmalted and roasted barley but this is a fairly new thing. For many years Guinness had a sharp lactic taste thanks to a combination of old and fresh products.

Carlsberg

JC Jacobsen set up Carlsberg during 1847. In addition to Carlsberg beer, Carlsberg manufactures Tuborg. The company is based out of Denmark.

Coors Lite

Coors Lite is a light beer made by Coors Brewing Company and its first ever production was done in 1978. The beer comes with a cold certification label whereby the white mountains on the label turn to blue whenever the temperature goes down to 4 degrees Celsius or lesser. It has 4.2% alcohol. It tastes like water and its main ingredient is rice along with hops and barley. All around the world the beer’s sales are at least 20 million barrels on a yearly basis.

Miller Lite

Miller Lite was created during 1967 and is one of the first light beers. Some of the additional ingredients used to make this beer are papain enzyme, potassium metabisulfite, liquid sugar, and Emka malt. Its marketing is done by the Chicago based Miller Coors. The beverage looks pale and has 4.2% alcohol.

Corona

Corona, which is made and sold by Cerveceria Modelo that is a Mexican brewery, is a pale lager. This is sold in at least 170 countries. It has 4.6% alcohol content.

Labatt Blue

Labatt Blue is based in Canada. It was established during 1847 by John Kinder Labatt. Labatt is right now the leading beer in Canada. It is a pale lager and has 5% alcohol content.

Crown Lager

Crown Lager is a premium Australian beer and has 4.9% alcohol. It was earlier on made for export purposes. It is instantly recognizable thanks to the specially shaped bottles and its logo that was trademarked during 1954.

Foster Lager

Foster Lager is one of the leading global beer brands and is manufactured in Australia. It is a pale lager and has 5.2% alcohol content. It is a Foster’s Group product and manufactured with proper license in several countries like Russia and the US.

 

Following are the other beer brands available in India:

 

Kingfisher (biggest selling lndian brand)

Stella Artois

London Pride

Hoegaarden

San Miguel Pale Pilsen

Asahi

Haywards

Leffe Blond

Kalyani Black Label

Peroni

Kings

Schneider Weisse

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Posted by on June 30, 2015. Filed under Featured,WORLD NEWS. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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