Girls are ‘smarter’ phone users

Tech-savvy girls in the UK are more likely than boys to own and use a smartphone and other mobile devices, according to new market-oriented research.

In the UK, girls aged between seven and 15 are more likely to own a smartphone than boys and 45% of girls said they use a smartphone every day, compared with 35% of boys, the study from a UK-based market research firm has found.

Girls are also more likely than boys to own MP3 players and laptop computers, an article in ‘The Telegraph’ reported. Boys are more likely to own desktop computers.

“Where there is a difference, it’s because boys tend to go for the big ticket items,” said Samuel Gee, a technology analyst at Mintel.

It’s a behavioural difference as females seem to want to communicate more. Gee said that girls were more likely to use smartphones than boys because girls tended to be drawn to gadgets that promote communication and collaboration, while boys prefer entertainment devices.

Just 14% of children aged between seven and 15 said that they never use a smartphone, the research found, though younger children were less likely to use them.

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Posted by on March 6, 2013. Filed under DEVELOPMENT,UK. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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